INDICAÇÕES GEOGRÁFICAS: UM PANORAMA DE ESTUDOS RECENTES
DOI:
https://doi.org/10.51722/Keywords:
indicação geográfica, bibliometria, panorama recenteAbstract
A questão das Indicações Geográficas (IG) está assumindo uma importância crescente, especialmente para regiões com produtos que buscam mostrar suas características únicas e, assim, mais valor nos mercados nacional e internacional. Isso tem levado à necessidade crescente da pesquisa em IG, e muitos estudos têm sido produzidos no mundo. Este estudo apresenta um panorama recente das pesquisas relacionadas à IG no contexto da gestão e dos negócios. Para isso, analisamos os artigos publicados no período 2017-2019 na base Scopus. Foram encontrados 36 artigos com foco em questões de IG para análise sistemática de conteúdo. Os resultados indicam que a IG é um campo de pesquisa em crescimento, existindo um destaque da Itália e da França na produção científica. Dentre as principais metodologias de pesquisa, tem-se o estudo de caso como mais recorrente. Quanto às linhas de pesquisa, foram identificadas as dimensões temáticas: consumidores, marketing, ambiente interno e ambiente regional da IG.
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